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Are you a young litigator and not doing as well as you would like with client development? If so, do you likely fall into one, or more of these four categories:
- You do great work, you’ve gotten or will get a Martindale A-V rating and you wait for the phone to ring.
- You do not want to be ?pigeon-holed.?
- You are focused on “selling” what you do as a litigator.
- You write or speak to other lawyers.
These approaches are ineffective for a variety of reasons. First, everyone you compete against is selling the same thing-litigation. As a result, the only lawyers who can successfully