Cordell Parvin to Litigators: To Attract Business Change Your Marketing Mindset

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Are you a young litigator and not doing as well as you would like with client development? If so, do you likely fall into one, or more of these four categories:

  • You do great work, you’ve gotten or will get a Martindale A-V rating and you wait for the phone to ring.
  • You do not want to be ?pigeon-holed.?
  • You are focused on “selling” what you do as a litigator.
  • You write or speak to other lawyers.

These approaches are ineffective for a variety of reasons. First, everyone you compete against is selling the same thing-litigation. As a result, the only lawyers who can successfully