Personal Branding Blog: How To Monitor Your Reputation and Boost Your Brand Online With Google Alerts

Google Alerts can be very valuable to monitoring your online presence, addressing consumer concerns and keeping up with your niche or industry. All you need to do is choose a keyword or phrase to set up an alert for. You can choose the option to receive alerts instantly or daily.

Start off with setting up alerts for:

  • Your name (full name and nicknames)
  • Your business name
  • Your social network handles
  • Your blog
  • Your products or services

You can also use alerts to keep up with your niche and its key leaders. Some things to think about monitoring with alerts:

  • Keywords and phrases in your niche
  • Names of important people at competing organizations
  • Names of people you want to get to know

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