The top marketing tactics: In-person speaking

Innovation and Technology, Quality and Risk Management 1 Minute

Mel Lester has published a provocative blog posting outlining what marketers in other professional service areas than the AEC community consider to be the most effective tactics.

Here are his top three:

1. Seminars and other in-person events.

2. Conference presentations.

3. Webinars.

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Published by Brian L. Hill

As Director of Consulting Services for Xpera Group, Brian L. Hill connects clients to the diverse range of experts, technical specialists, tools and other resources that the firm has to offer in order to solve complex building performance issues. He is also the editor and publisher of AECforensics.com, which dissects the latest news and information impacting quality and risk management in the built environment.

Published