Mel Lester has published a provocative blog posting outlining what marketers in other professional service areas than the AEC community consider to be the most effective tactics.
Here are his top three:
1. Seminars and other in-person events.
2. Conference presentations.
- The 80/20 Rule Applied to Professional Services Marketing (blhill.net)
- Marketing Consulting Services for the 21st Century – Part 1 (blhill.net)
- Lead-tracking and measuring for AEC firms: The challenge continues | Construction Marketing Ideas (blhill.net)