Builder Replaces Traditional Marketing With Online Strategy and High Performance Inventory

The trusty methods of attracting attention–a press release, a print ad, a brochure–generated plenty of phone calls for new work when Bethesda Bungalows built its first home in 2005. But five years later the builder?s marketing game is all about the Web.

In the age of bloggers and Flickr and Twitter, the Maryland-based company has ramped up its publicity strategies to keep its homes cyber savvy and on top of the troubled housing market. And while a simple sign still sits in front of every new project–a tried-and-true marketing strategy–Web traffic, site hits, and search engine rankings are just as effective at keeping the customers coming.