Free Versus Fee Advertising

Free resources for marketing a law practice abound. From blogs to sites for uploading articles to e-newsletters (which are free by using a product like MailChimp and video (if you do it yourself) to more personal methods like cold calling, lawyers can generate clients and referrals without spending a dime.

But is it enough? Are there times when it makes sense to fork over some cash to invest in good old-fashioned advertising? Somewhat surprisingly but sensibly, John Jansch of Duct Tape Marketing says yes, though not entirely for the reasons you’d think.