Free resources for marketing a law practice abound. From blogs to sites for uploading articles to e-newsletters (which are free by using a product like MailChimp and video (if you do it yourself) to more personal methods like cold calling, lawyers can generate clients and referrals without spending a dime.
But is it enough? Are there times when it makes sense to fork over some cash to invest in good old-fashioned advertising? Somewhat surprisingly but sensibly, John Jansch of Duct Tape Marketing says yes, though not entirely for the reasons you’d think.
- Andrew Sobel: Listening versus really listening (blhill.net)
- Content Marketing – Putting It All Together (blhill.net)
- Become a thought leader through blogging for effective PR and marketing (blhill.net)