DesignIntelligence: Designing the Design Firms of the Future

What will we call the great designers of the second decade of the 21st century who will provide the new ideas, strategy, and leadership that are so desperately needed? Will they be architects? Architects are creative, to be sure, but to be truly effective, they also need to develop an appetite for risk and entrepreneurship.

Perhaps it?s time that design thinking is applied to the design profession itself. How should we be training the next generation? What do they really need to know? How fast can they learn it, and by what means? How can design thinking be broadened to include other disciplines, such as finance, politics, and medicine? Why not think of business managers as process designers, law enforcement officials as designers of secure neighborhoods, and public health officials as designers of our collective good health? Getting the right answers starts by asking the right questions, and designers can lead the way.

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