Establishing a strong brand for your business and developing a strong personal brand in concert is essential, especially in marketing professional services. Inc. provides some solid ideas for mastering online branding. Hint: tacking your logo onto your company’s website is not we’re talking about here.
It’s no longer enough to have a sleek website, social-media presence, and consistent brand aesthetic online. The new rules of branding your business on the Web have a lot less to do with presentation, and a lot more to do with interaction. In order to bring you up to speed, Inc.com has compiled nine of the most innovative and ingenious tips from articles, guides, and interviews in Inc. and Inc.com over the past year. These are the new rules of branding online.
- Personal Branding Blog: How To Monitor Your Reputation and Boost Your Brand Online With Google Alerts (blhill.net)
- OPEN Forum: How Small Businesses Measure and Build Brand Equity (blhill.net)
- Power Friending by Amber Mac: Demystifying Social Media to Grow Your Business (blhill.net)