Legal Blogging Requires Passion

Nicole Black is a noted attorney and blogger. Writing for the Daily Record, she gives some great perspective on what is required to create an effective legal blog. (Hint, a J.D. and a domain name are not enough…)

I?m frequently asked to explain what makes a ?successful? law blog. However, as is the case with any other type of social media, success is in the eye of the beholder.

A law blog is successful if it helps you achieve your goals, whether they are to obtain new clients, increase your law firm?s search engine standing, showcase your expertise and writing skills, or simply serve as a creative outlet for your headstrong opinions.

Regardless of your goals, there?s no point in blogging unless you enjoy the process of writing and have a passion for your subject matter. Otherwise, the blog will fall flat. While it may achieve desired goals of increasing search engine optimization, it will ultimately be uninteresting and will have few regular readers.

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