Finding Signal in the Noise of Social Media (with Hootsuite)

Dave Olson, community manager for Hootsuite, wrote an excellent article over at Talent Zoo regarding social media best practices for businesses. Hootsuite is a web-based application for managing various social media accounts, including Twitter, Facebook, LinkedIn and several others.

Social media is an essential marketing tactic for most any business or organization. However, sorting through endless streams of comments and conversations can detract from important business tasks and create a frustrating experience.  

So, how can your brand’s voice be heard amidst all the chatter in the noisy world of social media? By following a few simple tactics, you can help amplify positive messages to your audience and filter the conversations to find the gems you seek.

In addition to increased brand awareness, these tactics can quickly turbo-charge lead generation and establish “early warning systems” to get you in front of potential public relations disasters.

After reading the article, check out some of the features that Hootsuite offers. Some highlights:

  • Manage multiple accounts
  • Schedule messages through those accounts for the future (useful for vacations or for business travel)
  • Support for RSS feeds (automate announcing posts to your blog)
  • Track results for your social media campaign with powerful analytics
  • Set up a social media “task force” at your firm using the team/group management features
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