Builder: Social Media Reaches Customers Where Traditional Marketing Can’t

According to Darwin’s theory of evolution, natural selection is the process by where those who adapt thrive, and those who do not adapt to changing conditions die. Marketing has changed – don’t be a dodo.

Jeff Auchter has spent the better part of the past 25 years relying on conventional marketing and advertising to help sell new homes and communities. But Auchter, who’s now vice president of marketing for Centerline Homes in Florida, says his company has been steadily shifting its focus toward social media and has attracted its share of consumers’ interest: Centerline has 102,000 followers on Twitter and nearly 1,100 ?friends?