Marketing Professional Services Requires More Action, Less Planning/Perfection

David Meerman Scott is an author, speaker, former VP of Marketing, and a Deadhead. At his blog, Web Ink Now, Scott offers advice for marketing professionals that is unparalleled. In the quote above, he points out one of the crippling aspects of the major cultural shift taking place in professional marketing.

Scott and Brian Halligan wrote an iconic book last year, Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History. In honor of that book and in honor of the band that inspired both the authors and myself, here is a relevant quote from Robert Hunter’s lyrics on The Wheel:

The wheel is turning and you can’t slow down,
You can’t let go and you can’t hold on,
You can’t go back and you can’t stand still,
If the thunder don’t get you then the lightning will.

Won’t you try just a little bit harder,
Couldn’t you try just a little bit more?

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