Search Engine Guide’s Mike Moran makes reference to the movie City Slickers in his recent post on digital marketing. In the movie, Jack Palance’s character Curly tells said city slickers that they need to find “that one thing” that really matters. When it comes to digital marketing, Moran says that the one thing that matters most is persistence.
The one thing is to keep at it.
The thing about all digital marketing is that it is direct marketing, done right. So the most important thing is to try again. You’ll never have it perfect. It might never even feel acceptable to you. You might always feel like others are doing it better. You might sometimes think you’ll never succeed.