Lawyers, LinkedIn Is Where the Action Is

Business Growth Strategies 1 Minute

Larry Bodine, a law firm marketing consultant, recommends that lawyers try to be “the only lawyer in the room” when attending networking events. The “room” to go after, according to Bodine: LinkedIn.

Lawyers shouldn’t waste their time with mini-blogging social media where there are no clients. Rule No. 1 of law firm marketing is to “go fishing where the fish are.” That fishing hole is LinkedIn,  where 100 million executives and in-house counsel have profiles.

Published by Brian L. Hill

As Director of Consulting Services for Xpera Group, Brian L. Hill connects clients to the diverse range of experts, technical specialists, tools and other resources that the firm has to offer in order to solve complex building performance issues. He is also the editor and publisher of AECforensics.com, which dissects the latest news and information impacting quality and risk management in the built environment.

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