Larry Bodine, a law firm marketing consultant, recommends that lawyers try to be “the only lawyer in the room” when attending networking events. The “room” to go after, according to Bodine: LinkedIn.
Lawyers shouldn’t waste their time with mini-blogging social media where there are no clients. Rule No. 1 of law firm marketing is to “go fishing where the fish are.” That fishing hole is LinkedIn, where 100 million executives and in-house counsel have profiles.