Debra Andrews: “Green is Good” Replaces “Greed is Good”

Debra Andrews, at Marketri illustrates the value in truly embracing environmentally sound practices from a business standpoint. Not only is it beneficial to the environment, but it can be a huge asset for improving the bottom line. Making a reference to Gordon Gecko’s line in Wall Street, “Greed is good,” Andrews also cautions businesses to “walk the walk,” not just “talk the talk,” when it comes to environmental initiatives.

Between government incentives to incorporate more efficient heating and cooling units, an increase in overall green consumption (which in turn brings some of the cost of converting down), and the almost always positive press a firm would receive for going green, there are plenty of reasons for professional services to join the ranks of the construction industry and many others that use more materials to consider steps in this environmental direction.  Add to this the large amounts of paperwork both the legal and accounting services produce which could be reduced, potential clients who are already committed to green causes, and the fact that each may have their own services tied to the growing environmental sector, and there are potential benefits to both the environment and the bottom line.

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