Facebook’s Free Best Practices Guide For Marketing Published

John Paul Titlow at Read Write Web wrote recently about the new free document from Facebook, “Best Practice Guide: Marketing on Facebook.” It is available for a free download in PDF format.

Although the advice is specific to Facebook, the document’s “five guiding principles” are a good framework to follow for just about any social media effort: use an authentic voice, be interactive, nuture your relationships and use reporting tools and feedback to continuously adapt your strategy.