For a lot of people, blogs are a valuable resource for information. The medium is intended to be a two-way communication. For most people consumption is easier than creation or production. Why?
I don’t know all the answers, but in talking to others, I have seen both internal and external obstacles that people must overcome in order to begin publishing their own content.
Internal resistance is the most difficult. No matter how successful we are in are professional lives, or knowledgable we are about a subject of interest to us, there is that small voice inside our head. (Now if you have multiple voices inside your head telling you to do certain things, it is probably a good idea to have the meds checked…) We all deal with this insecurity. Questions like these prevent us from moving forward:
- What if I’m not good enough?
- Is my writing any good?
- What if I’m wrong?
Answer those questions with another question: “What is the worst that can happen?”
Besides internal forces preventing us from acting, there are external forces that must be addressed, as well. Most commonly, external resistance comes from superiors, colleagues and peers. To deal with this resistance, I recommend either of the following approaches:
- Try to find out what is really going on with this person that is causing reluctance. What are their fears? Are there legal issues, compliance issues, confidentiality concerns?
- Reframe the conversation in the context of how blogging fits within your personal/professional goals.
And if other people are still resistant to your pursuing a form of expression that provides tangible personal and/or professional benefits, my recommendation is to do it anyways. It is often easier to ask for forgiveness than it is to ask for permission.