David Meerman Scott thinks that marketing and PR are a lot easier to accomplish in today’s world. To make it even easier, he has developed a template for building a marketing strategy that starts with goals. For solos and small businesses doing their own marketing, this is an invaluable resource.
I created the Marketing Strategy Planning Template to help people implement strategies for reaching buyers directly. I believe it’s essential to shift out of the marketer’s comfort zone of preaching about products and services. For example, if you were to say to me, “I want to start a blog,” I would point you to the template and have you start asking the following questions:
- Who are you trying to reach with the blog?
- Is a blog the best tool? Or might another form of content be better?
- What problems can you help solve for your buyers?
- What value do you bring as creator of this content?