Author, speaker, marketing/PR guru and all around good guy, David Meerman Scott takes on the hype that is Groupon:
Groupon, a U.S. “deal of the day” site that provides coupons to consumers for local businesses is getting tons of buzz, the vast majority very positive. The company is growing very fast – revenues were $713 million in 2010, up from $30 million in 2009 and early this month they announced plans to raise money in a Groupon public stock listing.
With all the hype, I wanted to provide some observations on the dark sides of Groupon for potential advertisers, customers, and investors to consider.
In his post, Scott shows several areas of concern for ways that Groupon may negatively impact businesses, consumers and investors alike. Well worth the read.