iPad Adoption in Business Starts at the Top According to Report

According to GigaOm’s Darrell Etherington, controlled circulation publisher, TradePub.com reports that a majority of enterprise iPad users have a title of “manager” or higher. This report was based upon usage statistics generated by the site’s iOS app for viewing trade journals. The report also indicates that these users consume more content on the iPad than on the iPhone version of the app. Other interesting statistics indicate that users of the app were more likely to access content on weekends – apparently the enterprise is filled with workaholics…

In addition to the 71 percent of iPad users (drawn from TradePub’s 30,000-strong installed base) who were at least managers, 48 percent of were at the level of “Director” or above. While TradePub’s audience may skew toward higher-level employees because of the nature of its content (it offers trade magazine and technical support documentation downloads), this does back up previous reports that the iPad is generally seeing a top-down adoption pattern in general.