Mitch Joel: Remove the technological hurdles in your marketing

Mitch Joel, founder of digital marketing agency, Twist Image, and host of the excellent marketing blog/podcast, Six Pixels of separation, on technology in marketing:

This revolution in Marketing that we’re going through is not about technology, platforms, channels or anything else like that. At the end of the day, you can unplug all of the computers, you can kill your mobile access and you can shut down your server bays and you’ll still be left with a few key kernels of what it takes to make a difference in your marketplace.