Gary Vaynerchuk: Context is King

One of the expressions that I am ambivalent about is, “Content is King.” On one hand, I agree with the sentiment – one of the best marketing strategies for establishing credibility and trust is through producing content of value on a consistent basis. On the other hand, so many people interpret the expression to mean quantity, not quality. And that is part of the problem with the information overload that many of us face – so much of the content flooding our collective inboxes is of such low value, that the desired outcome is not realized.

As I have discussed in the past, context matters (see here also). For me personally, strategy is everything. Strategic execution is dependent upon understanding and respecting context. And for me, context means answering the 5 Ws (and the occasional H) that we learn in grade school: Who, What, When, Where, Why, and How.

In a short, but clear video from The Daily, wine impresario/business consultant/author Gary Vaynerchuk explains precisely why Context is King: