Google+ may be an inevitable part of law firm’s content marketing strategy :: @kevinokeefe (Real Lawyers Have Blogs)

Few people understand content marketing for lawyers as well as LexBlog’s Kevin O’Keefe. His take on why Google+ matters for law firms is applicable to any professional service business.

Google+ provides you four attractive things: networking platform, publishing platform, social platform (people will share what you say) and an SEO enhancer. Those are hard to resist for companies using their content to build relationships, engage others, and enhance their reputation – like law firms.