Twitter’s strategy pivot – Summify acquisition, competition with Flipboard

According to Matt Lynley of Business Insider, Twitter’s acquisition of Summify marks a clear change in strategy. Summify analyzes and curates social media data, creating personalized news digests.

There is one strange element to Twitter’s pivot. In 2011, it added Mike McCue to its board. McCue is best known for selling Tellme to Microsoft for close to $800 million.

But lately, McCue’s been working on a startup called Flipboard. Flipboard, like Summify or even Twitter’s own “discover” feature, is a tool that automatically scans social media sites and curates them for easy consumption.

Twitter is going into competition with one of its board members.