Twitter’s strategy pivot – Summify acquisition, competition with Flipboard

..., Innovation and Technology 1 Minute

According to Matt Lynley of Business Insider, Twitter’s acquisition of Summify marks a clear change in strategy. Summify analyzes and curates social media data, creating personalized news digests.

There is one strange element to Twitter’s pivot. In 2011, it added Mike McCue to its board. McCue is best known for selling Tellme to Microsoft for close to $800 million.

But lately, McCue’s been working on a startup called Flipboard. Flipboard, like Summify or even Twitter’s own “discover” feature, is a tool that automatically scans social media sites and curates them for easy consumption.

Twitter is going into competition with one of its board members.

via businessinsider.com

Published by Brian L. Hill

As Director of Consulting Services for Xpera Group, Brian L. Hill connects clients to the diverse range of experts, technical specialists, tools and other resources that the firm has to offer in order to solve complex building performance issues. He is also the editor and publisher of AECforensics.com, which dissects the latest news and information impacting quality and risk management in the built environment.

Published