Why you are selling is more important than What you are selling

Wendy Brache wrote a great post over at the Personal Branding Blog on the role that passion play when it comes to inspiring change. When it comes to offering your services to others, what you have to offer is less influential than why you are offering it.

We follow these leaders because of why they do what they do–because of what they believe, and because we want to stand up for (and prove that) we believe the same thing about the world.

When you look at your personal brand, what do you offer, and why do you offer it? Why do you do what you do? What is your true passion? What do you believe?