In a blog post, Google outlined the changes. These changes are the enterprise Holy Grail in many respects. Companies everywhere want to break down product walls to get a 360 degree view of customers. The difference with Google is reach and it is actually succeeding. In a nutshell, Google is:
- Making its privacy policies easier to read.
- Aggregating data across products for Google and user experience.
- And arguing that it’s easier to take your data and go somewhere else.