David Meerman Scott (@dmscott): Use left and right brain thinking for the best content

This sounds like a no-brainer (sorry – couldn’t resist), but it is true: creating compelling content for marketing requires a combination of both the creative/artistic and practical/technical.

The best websites, blogs, and social pages (Facebook and G+ for example) include a combination of text content, images, video and charts. Your goal is to create a mix so that people who are visual have an infographic or photo and those who are analytical might have text and numerical charts.

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