This sounds like a no-brainer (sorry – couldn’t resist), but it is true: creating compelling content for marketing requires a combination of both the creative/artistic and practical/technical.
The best websites, blogs, and social pages (Facebook and G+ for example) include a combination of text content, images, video and charts. Your goal is to create a mix so that people who are visual have an infographic or photo and those who are analytical might have text and numerical charts.
As Director of Consulting Services for Xpera Group, Brian L. Hill connects clients to the diverse range of experts, technical specialists, tools and other resources that the firm has to offer in order to solve complex building performance issues. He is also the editor and publisher of AECforensics.com, which dissects the latest news and information impacting quality and risk management in the built environment.
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