One of the hardest things that a startup can do is get its marketing act together. Part of the problem is that entrepreneurs are passionate about creating their business, but not necessarily savvy about setting the right tone for the pitch. Another part is what Marcia Kadanoff, the CEO of OpenMarketing.com says where “many smaller companies can’t always find the right mix of marketing skills or people. You have to be an expert in so many areas, including SEO, content marketing, automation tools and other tasks. Plus, many marketing folks aren’t good people managers.
Her advice: get outside help. Consultants and full-service agencies can help you build a search-friendly site, focus on converting browsers to buyers, and teach you how to use social media effectively.