Ken loves coffee from Gevalia, He has been an auto-ship customer of Gevalia since 1989. That means that they send him two pounds of coffee every month, and he sends them money. If it were possible to bottle that kind of customer loyalty, it would sell even better than the finest coffees. But Gevalia’s new corporate overlords, Kraft, don’t want to bottle his loyalty. They don’t even want him as a customer anymore. His account has been put on hold. No coffee for Ken. And no one knows why.
Ken’s story has a happy ending: After all the frustration of trying to continue to receive his beloved Gevalia coffee, he found a local roaster that provides automated delivery of vastly superior coffee. For less money.