For connecting with both consumers and businesses, email still proves most effective

For marketers, email still delivers results:

Social media tools such as Pinterest and Facebook may be all the rage, but email remains the top social network and is also the bedrock of B2B interactions, including customer communications, transactional messages and lead generation, two studies independently found. Yes email—that channel that most people really don’t consider a social network at all—happens to be the most-used method of sharing content among friends and colleagues.