Yellow Page ads were produced using cutting edge technology back in 1977

..., Innovation and Technology 1 Minute

To celebrate the successful sell-off of its Yellow Pages division this month, AT&T posted this video showcasing the incredible technology that was developed internally at Bell Labs. I am actually quite shocked that computerized graphic design and desktop publishing was so advanced when I was just a baby.

In 1977, Bell Labs built an early touch-screen system to more easily produce advertisements for inclusion in the Yellow Pages. The system was designed to eliminate the need for physical paste-ups, allowing easy creation of graphic advertisements that would go directly from the screen to the Phone Book.

Via techchannel.att.com

Which makes me wonder, what happened to that innovative spirit? Below is the video:

http://techchannel.att.com/embed/index.cfm?mediaID=11001&w=560&h=315

Published by Brian L. Hill

As Director of Consulting Services for Xpera Group, Brian L. Hill connects clients to the diverse range of experts, technical specialists, tools and other resources that the firm has to offer in order to solve complex building performance issues. He is also the editor and publisher of AECforensics.com, which dissects the latest news and information impacting quality and risk management in the built environment.

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