Brian Solis is an inspiring thinker, writer, speaker, and consultant. His latest book, The End of Business As Usual highlights the evolution of the marketplace and what business leaders must do in order to remain relevant (and profitable). In a recent post for PandoDaily, Solis writes:
If we are to truly change, we must find purpose. We must uncover the essence of our business and the value it delivers to traditional and connected consumers. We must rethink the spirit of today’s embrace and clearly articulate how transformation is going to improve customer and employee experiences, and relationships now and over time. Without doing so, any attempts at evolution will be thwarted. In an era of Digital Darwinism, no business is too big to fail or too small to succeed.
These are undisciplined times which require alternative approaches to recognize and pursue new opportunities. But everything begins with acknowledging the 360 degree view of the world that you see today is actually a filtered view of managed and efficient convenience. Today, many organizations that were once inspired by innovation and engagement have fallen into a process of marketing, operationalizing, managing, and optimizing. That might have worked for the better part of the last century, but for the next 10 years and beyond, new vision, leadership, and supporting business models will be written to move businesses from rigid frameworks to adaptive and agile entities.