The newspaper formerly known as the San Diego Union Tribune has been attempting some interesting experiments with the future of journalism since acquisition by a very controversial figure. This latest experiment is admittedly kind of cool.
When you visit UTSanDiego.com/BeTheDMV, you are presented with a picture (probably shooped) of a personalized license plate. You are then asked to either accept or reject the plate. It is sort of like a Hot or Not for vanity plates.
Reminds me of one of my favorite crappy game shows as a kid:
