Be The DMV – Newspaper lets you decide which personalized plates are OK

Business Growth Strategies 1 Minute

The newspaper formerly known as the San Diego Union Tribune has been attempting some interesting experiments with the future of journalism since acquisition by a very controversial figure. This latest experiment is admittedly kind of cool.

When you visit UTSanDiego.com/BeTheDMV, you are presented with a picture (probably shooped) of a personalized license plate. You are then asked to either accept or reject the plate. It is sort of like a Hot or Not for vanity plates.

Reminds me of one of my favorite crappy game shows as a kid:

Published by Brian L. Hill

As Director of Consulting Services for Xpera Group, Brian L. Hill connects clients to the diverse range of experts, technical specialists, tools and other resources that the firm has to offer in order to solve complex building performance issues. He is also the editor and publisher of AECforensics.com, which dissects the latest news and information impacting quality and risk management in the built environment.

Published