Since 2009, Joe Pulizzi of the Content Marketing Institute has been offering predictions for content marketing trends in the coming year. In terms of farther reaching possibilities, here are his top three predictions for 2014:
- Microsoft will buy one, maybe two, media companies in certain industries. The outcome of these moves will pave the way for further media purchases throughout the year by non-media companies.
- Red Bull will announce a series of daredevil movies to be produced by Amazon.com.
- At least three Fortune 500 brands will hire a Chief Content Officer.
Below is a slideshow with all 50 of Content Marketing Institute’s 2014 predictions:
You can also download an eBook: 2014 Content Marketing Predictions eBook [PDF]