Writing for OpenForum, Dorie Clark posted a great rundown of small steps people can take in just a few minutes each day to improve their business:
We all know we should devote more time to building our brands, both personal and corporate. Blogging, tweeting or becoming the president of the professional association would all be great … if only we had more time. Instead, as Stephen Covey once described, we often focus on the short-term urgent—the ringing phone, the overflowing inbox—instead of the important, long-range activities that will pay dividends down the road.
Investing in your brand is important for every small-business owner, but it doesn’t have to be an onerous process. In fact, if you spend just 10 minutes a day—and do it consistently—you’ll rapidly begin to see real benefits.
- Engage with others through social media
- Produce a simple video
- Interview an expert in your field