WordPress’ Matt Mullenweg on the intrinsic value of blogging (worth reading)

Matt Mullenweg, the genius behind WordPress, is a very cool guy. (Besides his penchant for renting awesome cars while on the road promoting WordPress, and long-time love of America’s most important art form, he has done a lot of amazing things for other people, as evidenced by this profile by the Houston Chron – his hometown paper.)

While social networks like Twitter, Facebook, Google+, Pinterest, etc., etc. get so much mindshare in today’s world, one might get the impression that blogging is somehow less valuable or important. Personally, I do think that the various social networks add tremendous value by fostering additional mediums for communication, but my own blogs are much more valuable and important to me than all those other networks combined.

Mullenweg certainly has a vested interest in the future of blogging as founder (and not to mention, “chief barbecue taste tester”) of Automattic Inc., the company behind WordPress, which powers 18.9% of the internet and is the de facto standard platform for blogging content management systems. Regardless of any potential biases, his recent post on the intrinsic value of blogging really resonated with me.

Here are some standout quotes:

Blogging is harder than it used to be. We’ve gotten better at counting and worse at paying attention to what really counts. Every time I press Publish the post is publicized to Facebook, Twitter, LinkedIn, Path, and Google+, each with their own mechanisms for enumerating how much people like it…

There is no predictable connection to the effort and thought you put into something and the response it receives, and every experienced blogger has a story of something they spend a few minutes on and toss out casually going viral, a one-hit wonder that makes your stats in future months and years puny in comparison.

He goes on:

The antidote I’ve found for this is to write for only two people. First, write for yourself, both your present self whose thinking will be clarified by distilling an idea through writing and editing, and your future self who will be able to look back on these words and be reminded of the context in which they were written.

Second, write for a single person who you have in mind as the perfect person to read what you write, almost like a letter, even if they never will, or a person who you’re sure will read it because of a connection you have to them (hi Mom!).


Whether you already have your own blog, or you are still on the fence about whether or not it is worth getting started when it may feel so late in the game, so to speak, I recommend giving Mullenweg’s full post a read. I got something out of it, and I continue to get a lot out of blogging — even when my mom is the only one reading!

Link: The Intrinsic Value of Blogging


Image courtesy LeWeb3