On Quality: Apple has already tested 30,000 iPhone 6 devices

My wife recently upgraded to an iPhone 6 after nearly three years of using an iPhone 4S. The device is stunningly beautiful.

For the most part, Apple is renowned for its quality. I had some issues when I first got my iPhone 5, but those seem to be resolved. Makes me wonder, though, what exactly does Apple’s quality management program looks like?

Thanks to The Verge, now we know:

A few blocks away from Apple’s bustling campus in Cupertino is a rather nondescript building. Inside is absolutely the last place on earth you’d want to be if you were an iPhone. It’s here where Apple subjects its newest models to the kinds of things they might run into in the real world: drops, pressure, twisting, tapping. Basically all the things that could turn your shiny gadget into a small pile of metal and glass.

“We’ve designed the product to be incredibly reliable throughout all your real world use,” Apple’s senior vice president of worldwide marketing Phil Schiller told me. “And in designing that we then have to validate heavily, and see how does it live up to real world use, and what are the forces and pressures on it, and how do you measure and prove that you’ve delivered on a specification.” …

Some of the testing I saw today was what can be considered torture tests, but it also puts the phones through the regular stresses that they might undergo in the wild. That includes being sat on in pockets — and being bent. The idea is to give the phones a lifetime of testing, but without spending a lifetime doing it. The machines that do this methodically set various pads and pressures on the phones over and over again with only a small hiss of air and a dull “thunk” noise. I saw a similar setup in Microsoft’s headquarters in Redmond when the company was introducing the Xbox One, with controllers being tapped maniacally by machines.

Check out the full article for cool behind-the-scenes looks at a part of Apple almost no outsiders ever get to see.

Source: The Verge


Image courtesy Wikimedia