In the pursuit of effective real-time business communication, context is everything

Maintaining work-life balance is a frequent theme in the modern world that is a direct result of incredible advances in personal technology and mass adoption of those tools. High availability to corporate networks break down the formal walls that once separated work from home.

However, as Paul Pluschkell writes at Wired, employees are spending plenty of time messaging, but not much time actually communicating. He predicts the rise of what he refers to as contextual communication, that is communication mediums that respect the ways that employees and customers are communicating already.

The real time enterprise is not only about technology. To become the real time enterprise, companies must break down silos, come together and take action on the voice of the customer. And enterprises are in luck as new innovations come to market that eliminate stove-piped work flows and allow real time communications to be embedded directly into business applications for both employees and customers.

Mobile-first — or mobile-only? Digital Natives or Digital Immigrants? In this digital era success won’t come from the latest trend, such as personalization, mobile, cloud, ideation, engagement, viral etc. Success will come for those who are focused on creating a singular, unique experience for their customers. If something is limiting us, if something is not as great as we know it can be, it can’t be passed over. It must be fixed.

With an emphasis on listening, user empathy, whole-brain thinking, collaboration, and experimentation, the design-thinking process that creates the real time enterprise will enable us to acquire greater skill sets in problem-finding, in analytical decision making, and in being creative, and innovative — in a whole new and exciting way. The real time enterprise of the future will be able to communicate with its employees and customers in context — at the right time, with the right people, in the right application. This is the future of enterprise communications.

Source: Wired


Nik_Wallenda_Niagara_Falls_2012_2

Image courtesy Wikipedia: Nik Wallenda

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