Mission statements are like press releases—there are established writing conventions that apply. If you don’t nail the format just right, it will stick out like a sore thumb, and all your hard work will be for naught.*
Whether you are CEO or president, in marketing, or were drafted to your company’s official Mission Statement Committee, your best bet is to play it safe. That means using plenty of jargon to impress upon others that your company “gets it.”
Don’t be tempted to do something unique or creative, whether you are crafting the mission statement for your new startup, or hoping to breathe new life into your existing company. Remember:
The tallest blade of grass
Is the first to be cut by the lawnmower
Here is a helpful value-add video that shows some of the keywords you’ll want to make sure you synergize and integrate into your own Ultimate Mission Statement:
* In case it wasn’t obvious by the embedded Weird Al video, this is satire. I hate it when multi-million dollar consultants fail to notice sarcasm…
Images courtesy Despair, Inc. and Wikimedia
AEC Forensics 