My son was just a few weeks old when I got my Blackberry. He turns 15 in two weeks. Risking repetitive stress injury to my thumb, that device allowed me to keep a $500-million R&D campus construction project moving forward, while still being able to go to doctor appointments and spend time with my young family.
It was when I successfully declined a meeting invitation and then rescheduled that meeting for a later time—from the comfort of a blanket on the beach—that I finally realized what a profound impact the Blackberry’s functionality would have on people’s lives. It took Apple showing the world what was truly possible with mobile technology, and Blackberry’s repeated missed opportunities have now led to its downfall, according to CNET:
BlackBerry’s decision closes a significant chapter in one of the most storied franchises in the phone industry, and it puts an even higher premium on the company’s shift of focus to software and services. BlackBerry was among the high flyers in the early days of mobile phones. Legions of “CrackBerry” addicts in the white-collar workforce tapped away at its trademark physical keys in the early 2000s.
Like many other companies, BlackBerry failed to anticipate the rise of Apple’s iPhone and of phones running Google’s Android software, which knocked BlackBerry back on its heels for years. Consumers have paid little attention to its phones despite the company’s attempts to modernize the BlackBerry software and, in a last-ditch effort last year, to embrace Android.
It’s been an unstoppable descent. In 2009, BlackBerry controlled one-fifth of the phone market, just behind Nokia. Today, it holds a tiny fraction of 1 percent, according to Gartner.