Rush to market sacrifices good quality assurance for GoPro’s new drone line

Ever since GoPro tried to launch their new line of drones for their adventure enthusiast market, problems have tarnished the normally stellar reputation for solid, quality-built imaging technologies. Forbes’ Ryan Mac wrote a thorough analysis of the saga, with the provocative headline, “The Sky Is Falling For GoPro.”

The article opens with a story of a disappointed customer’s experience:

Six days after the release of GoPro’s first-ever drone in October, Brian Warholak was itching to get airborne. As an employee at a Chesapeake, Va.-based government contractor, Warholak, 43, had few opportunities during the workweek to fly his new toy. But on Friday, he left his desk early, unpacked his GoPro Karma from its carrying case and set it on a manicured lawn near the company parking lot.

In the video of Warholak’s aeronautic excursion, the drone lurches upward, pausing for its master to pan the attached camera. What it captures initially is unremarkable: a nondescript office building and a mostly empty car park. Then, two minutes into the voyage, the device bricks. Its four propellers cut out and the drone begins a five-second, 170-foot freefall toward earth. It smacks a few tree branches on the way down for good measure and lands camera upward to capture its owner rushing to the crash. “F***, now where is the rest?” Warholak is heard saying on the video. “Son of a b****.”

Here’s the video in question: