Whether you are in a formal marketing role, or if you are a consultant or small business owner, the only way to continue to connect with clients/prospects is to make sure that your marketing outreach is as effective as it can be. Since marketing best practices are constantly shifting, that means that we as professionals must continue to invest in learning from the successes and failures of other marketers.
Josh Steimle, CEO of marketing agency MWI, and author of a book called Chief Marketing Officers at Work, has published a list of 10 books he recommends reading in 2017 to improve your marketing game. Here is the list:
- “They Ask You Answer” by Marcus Sheridan
- “Non-Obvious 2017” by Rohit Bhargava
- “SEO for Growth” by John Jantsch and Phil Singleton
- “Hug Your Haters” by Jay Baer
- “Pre-Suasion” by Robert Cialdini Ph.D.
- “Get Scrappy” by Nick Westergaard
- “What Customers Crave” by Nicholas Webb
- “Invisible Influence” by Jonah Berger
- “Hacking Marketing” by Scott Brinker
- “Digital Sense” by Travis Wright and Chris Snook
Check out Josh’s post at Mashable for descriptions of each book, and why it is relevant to your ongoing professional development.