TV’s Property Brothers launch new venture to explore the risky world of custom homebuilding

Property Brothers, Jonathon and Drew Scott, are jumping from the fire of the small screen into the frying pan of real estate development and custom homebuilding with their latest venture, Dream Homes by Scott Living.

Lucy Cohen Blatter, of Mansion Global, has more in an exclusive interview with the brothers:

Jonathan, a professional contractor, takes care of construction and design, while Drew, a licensed broker, manages the selling on their shows. But the brothers have moved their empire beyond the small screen. In 2015, they launched Scott Living, a home furnishings and decor line.

And at the beginning of this year, they moved into the luxury marketplace, announcing the launch of Dream Homes by Scott Living, which invites luxury home buyers to purchase home designs created by them. Clients can shop from a portfolio and customize layouts to suit their needs, a trend that is becoming more popular. They decided to launch the company “to showcase another passion of ours,” they told Mansion Global, “creating one-of-a-kind dream homes on an epic scale.”

The interview covers a range of topics, but one thing that jumped out at me was when Drew was asked what he considered the most important amenity to include in a modern luxury home:

Smart tech. This can tie into literally any aspect of your home to make life more enjoyable… Technology is revolutionizing what it means to have a little luxury in our closets. Software that lets you scroll through visuals of all your shoes, accessories and outfits. If you can’t see it, you won’t wear it! Even cameras that give you a 360 degree view of your outfits in a full length interactive mirror.

So, there’s that.