What are the strategies and tactics behind 2017’s Best Construction Blog?

Mark Buckshon’s wonderfully rich blog, Construction Marketing Ideas, is in my humble opinion, perhaps the best resource there is for growing businesses in the architecture, engineering and construction industry. Every day, without fail, a new post is published that provides actionable advice, provokes thought, or forces one to question their own previously held assumptions.

And while I am of the opinion that Mark’s blog is one of the best construction-related blogs there is, he has removed himself from consideration for such an honor by instead hosting an annual Best Construction Blog competition. So who won this year’s competition? Oldcastle Building Solutions.

To congratulate the winner, Buckshon conducted a live interview via Google Hangouts to learn more about the not-so-secret tactics and strategies implemented by the Oldcastle marketing team:

Heather Pacinelli, director, digital marketing at Oldcastle Building Solutions, has made herself available for a video interview to discuss the blog’s success behind winning the 2017 Best Construction Blog competition. […]

The blog serves a variety of purposes, including uniting Oldcastle’s diversity of building products and services — educating clients who may not know about everything the business offers.

Here’s the video of their conversation:

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