The 80/20 Rule Applied to Professional Services Marketing

Note: This was originally published on October 11, 2010. Pareto's Principle states that 80% of the effects come from the 20% of causes. I don't necessarily agree that this exact ratio is true 100% of the time, but the principle is sound. Let's see how this works in marketing. In affiliate marketing campaigns, many professional … Continue reading The 80/20 Rule Applied to Professional Services Marketing

Beating Feast or Famine: Managing Project Resources

Michael McLaughlin compiled a list of books to help keep projects on track: It’s always startling to read about the high failure rate of projects, whether they are IT projects or some other kind. Some researchers report that project failure rates can be as high as 70%. Fortunately, there are some very smart people thinking … Continue reading Beating Feast or Famine: Managing Project Resources

The story Boston Consulting Group offered me $16,000 not to tell

The first test of a consultant: Ethics. I really had no idea what to expect, going in. In my mind, consulting was about answering business questions through analysis. It was supposed to be Excel sheets and models, sifting through data to discover profit and loss, and helping clients make decisions that would add the most … Continue reading The story Boston Consulting Group offered me $16,000 not to tell