Mark Buckshon's wonderfully rich blog, Construction Marketing Ideas, is in my humble opinion, perhaps the best resource there is for growing businesses in the architecture, engineering and construction industry. Every day, without fail, a new post is published that provides actionable advice, provokes thought, or forces one to question their own previously held assumptions. And … Continue reading What are the strategies and tactics behind 2017’s Best Construction Blog?
In discussing websites, blogs, and professional branding with many of the professionals and business leaders that I advise, there is a phenomenon that I have observed, which I call Brian's Paradox. The basic concept is this: Your website or blog probably won't make you any more money - there is no guarantee that you will … Continue reading Brian’s Paradox: Your website or blog probably won’t make you any more money, but…
Personally, I am a big proponent of content marketing for establishing trust, building credibility and offering potential clients an opportunity to see what they can expect. In the past several months, Content Marketing (emphasis on the capital letters to imply something very important) has reached critical mass, leading some pundits to declare 2014 as the … Continue reading Strategy Matters: Why Content without Context is a waste of time
Matt Mullenweg, the genius behind WordPress, is a very cool guy. (Besides his penchant for renting awesome cars while on the road promoting WordPress, and long-time love of America's most important art form, he has done a lot of amazing things for other people, as evidenced by this profile by the Houston Chron - his … Continue reading WordPress’ Matt Mullenweg on the intrinsic value of blogging (worth reading)
A lot of the content I have written on this site has to do with marketing. I write about it because as a former philosophy major, the concept intrigues me. The thing is though: I'm not very good at marketing. With my first business, as a professional musician/producer, I instinctively knew that I needed to … Continue reading Confession: I’m Not That Good At Marketing