Papyrus is distinctive as typefaces go, and as a result, highly recognizable. For typeface designers, that seems like the ultimate accomplishment. Unless, as in the case of Papyrus and Comic Sans before it, the typeface becomes so prevalent that it loses its luster. I will go one step farther, and state for the record, that … Continue reading Saturday Night Live’s hilarious roast of the guy behind the Papyrus typeface
If you are selling something, the general logic for turning a profit is pretty simple: buy at a lower price, then sell at a higher price. This works very well in real estate, retail, and the stock market. But did you know that you can also buy old brands? I like Ellia Kassof the more … Continue reading The next “Fix and Flip” business model: Brand Resurrection
While I don't consider myself a "design professional" by trade, I have been doing graphic design for a quarter-century. The process of design is difficult, introspective, laborious and often frustrating for me, because I lack the skills and training that many others have. The reason that I design (and this is the important part) is … Continue reading Things better left to the professionals: Logo Design [Yahoo!]
Establishing a strong brand for your business and developing a strong personal brand in concert is essential, especially in marketing professional services. Inc. provides some solid ideas for mastering online branding. Hint: tacking your logo onto your...
One thing about Donald Trump - the man understands personal branding. In fact, his personal branding is so powerful that despite defaulting on loans to the tune of hundreds of millions of dollars, he has still been able to secure financing for his massive developments. Just because of who he is. Julien Smith at Copyblogger … Continue reading Copyblogger: How To Dominate A Niche Like “The Donald”