A horrible, yet somewhat unsurprising tragedy occurred last week when Virgin Galactic’s SpaceShipTwo crashed during a test flight, killing one of two pilots. Coincidentally, another commercial space mission ended in a fireball when an unmanned Orbital Sciences rocket experienced problems during launch just days before. Clearly, the commercial space industry is going to be spending heavily on PR this year… Continue reading “Did Virgin Galactic’s business model (or lack thereof) contribute to failed test flight?”
The Chief Marketing Officer, or CMO, is a relatively new role at many companies, one that didn’t really take off until the rise of the internet. While not entirely different in function from the VP of Marketing role, the rise of the CMO coincides with the rise of the customer in shaping marketing goals and tactics for a company. Continue reading “What the “Rebirth of the CMO” means for businesses and marketing professionals”
I came across a wonderful quote from Steve Jobs on how great people and teams solve problems. What caught my eye was a tweet from user experience expert Jon Fox linking to a picture with text from Jobs’ quote overlayed on the photo. The caption for the photo, and the body (if you will) of … Continue reading Steve Jobs on solving problems
Checking off one item on my bucket list, last week I had the sincere pleasure of seeing Gary Vaynerchuk speak live at PCBC 2014 in San Francisco. As usual, Gary covered a number of topics that are incredibly relevant to businesses everywhere. I want to highlight just a couple of those concepts here. Gary Vaynerchuk … Continue reading Gary Vaynerchuk – Live at PCBC 2014
If you are selling something, the general logic for turning a profit is pretty simple: buy at a lower price, then sell at a higher price. This works very well in real estate, retail, and the stock market. But did you know that you can also buy old brands? I like Ellia Kassof the more … Continue reading The next “Fix and Flip” business model: Brand Resurrection
Elon Musk has accomplished many amazing feats. He leads the way in electric cars with Tesla, has made private space travel and transportation feasible (even beating NASA on quality), and he has produced the absolute best business model for residential solar energy generation with SolarCity. But his latest move has pundits really scratching their heads. … Continue reading Elon Musk opens up Tesla patents to the competition – is he crazy?
I am a big proponent of the Lean Startup approach to building a business. The concept of the pivot as a way of rapidly responding to changing business dynamics is an integral part of the approach. This is a story about a pivot that I just made in my business. As I’ve written about before, … Continue reading The Ultimate Pivot
A couple weeks ago, I wrote about Blue Bottle Coffee’s venture capital funding and plans for growth. As I mentioned, it will certainly be interesting to see how such a niche brick-and-mortar business leverages venture funding to achieve solid growth without compromising either the quality of the product or the service. Looks like we get … Continue reading Update: Mergers and Acquisitions in the world of awesome specialty coffee
Seth Godin is one of those people that anyone involved in business should be aware of. He has written more great books on the topics of marketing and customer engagement worth reading than just about anyone else I can think of. Recently, Godin wrote about, of all things, playing the clarinet. He describes having taken … Continue reading Quality means caring enough to do it right
That’s the kind of Return On Investment I’m talking about! Slate’s Will Oremus: The question investors are asking now is: Can coffee’s “third wave” produce a Starbucks of its own? A group of big-name Bay Area techies—including Kevin Systrom of Instagram, Twitter co-founder Ev Williams, Flickr co-founder Caterina Fake, and venture capital firms like Google … Continue reading Coffee is the next big thing for Venture Capital? Count me in!