In discussing websites, blogs, and professional branding with many of the professionals and business leaders that I advise, there is a phenomenon that I have observed, which I call Brian's Paradox. The basic concept is this: Your website or blog probably won't make you any more money - there is no guarantee that you will … Continue reading Brian’s Paradox: Your website or blog probably won’t make you any more money, but…
Sir Martin Sorrell is the CEO of a $72B per year advertising conglomerate that bills itself as "a world leader in marketing communications." Newsweek interviewed Sir Sorrell in a recent feature called (interestingly enough), Save The Media! Mitch Joel, president of digital marketing agency, Twist Image, writes a blog and hosts a podcast called Six … Continue reading Free Content vs. Paid Content – Or Sour Grapes?
Gary Vaynerchuk's new book, The Thank You Economy is out. I just got my copy in the mail the other day and have only had a chance to read the intro. By email, I also received an email from Gary personally thanking me for purchasing his book. He personally emailed thousands of people that purchased … Continue reading The Thank You Economy and the Humanization of Business
As a follow up to yesterday's post on content marketing, I wanted to point out one of the best resources for this subject. Brian Clark is the founder of a website called Copyblogger. As an experienced and very successful copywriter, Clark began the site in 2006 to offer tips for writing good content, or as … Continue reading Content Marketing – A Follow Up