Kevin O’Keefe, founder of the venerable LexBlog, has been getting more requests by top law firms for assistance in developing social media strategies for client development. According to O’Keefe, many law firms realize the importance of social media, b… Continue reading Kevin O’Keefe: Major law firms looking to hire social media specialists
Ah, the ubiquitous email newsletter. Welcomed by some, filtered to junk mail by others, email newsletters have been around almost since the beginning of email itself. With all of the hoopla over blogging, Twitter, Facebook and other types of social media, are newsletters still relevant? In my opinion, an email newsletter is just a method of communicating, and the relevance is determined by the quality and relevance of the content, in the eyes of the beholder – that is, the person receiving the newsletter. As such, I believe that email newsletters are indeed quite relevant (when properly executed) and can serve as a valuable and effective component in a company’s overall marketing repertoire.
I’m not suggesting that the format and delivery of the newsletter is irrelevant. As with other forms of communication, there are some basics which must be attended to. To start, email newsletters must comply with all applicable laws and with ethical guidelines established for that industry. For example, the federal CAN-SPAM Act applies not only to bulk emails (including newsletters), but to any commercial message. The law defines commercial messages as “any electronic mail message the primary purpose of which is the commercial advertisement or promotion of a commercial product or service.” In addition to the CAN-SPAM Act, other rules may apply, such as in the case of law firms which must comply with rules set by the state bar.
Image via Wikipedia As a value-added service to readers of More From Less, I have added a new email newsletter. Week after week, I publish content pertaining to construction consulting, construction defect litigation and green building. I admit that it can sometimes be overwhelming to keep up with everything, so I’m hoping to make it … Continue reading New Feature at More From Less: First Class Delivery Through Email
For years and years, we over here at Cal Biz Lit have been reading that the hourly fee arrangement was a thing of the past, that the only way to avoid conflicts with corporate, insurance Continue reading Is Your Alternative Fee Agreement Against The Law?
All in all, in the age of Yelp! and other online reviewing companies, the BBB has become a bit of a laughing stock. Continue reading Better Business Bureau May Not Be Worth the Effort For Contractors
Readers here know that I think the highest and best marketing results occur when you maintain and enhance the client experience. Continue reading Construction Marketing Ideas: Staying connected with your clients
Business-oriented social network LinkedIn has launched a share button, which gives publishers a way to spread their content on LinkedIn and enables users to easily share content with their professional network.
Publishers can choose between three flavo… Continue reading Mashable: LinkedIn Launches Share Button
One of the biggest roadblocks to marketing success is a lack of buy-in from non-marketing staff. A more positive way to phrase that is, one of the most important things marketing needs to succeed is?a champion.
I don?t mean a great marketing direct… Continue reading Marketing Initiatives Require Support From Upper Management (Markitecture Consulting)
In what is being billed as a first-of-its-kind move by a top 20 London-based law firm, partners of CMS Cameron McKenna voted this week to eliminate its entire “back office” of some 200 support staff and put a legal process outsourcer in charge of perfo… Continue reading Top 20 UK Law Firm to Outsource All Support Staff Work & Bring Local Integreon Office In-House
Free resources for marketing a law practice abound. From blogs to sites for uploading articles to e-newsletters (which are free by using a product like MailChimp and video (if you do it yourself) to more personal methods like cold calling, lawyers ca… Continue reading Free Versus Fee Advertising