In the pursuit of effective real-time business communication, context is everything

Maintaining work-life balance is a frequent theme in the modern world that is a direct result of incredible advances in personal technology and mass adoption of those tools. High availability to corporate networks break down the formal walls that once separated work from home. However, as Paul Pluschkell writes at Wired, employees are spending plenty … Continue reading In the pursuit of effective real-time business communication, context is everything

It is the Message, not the Method

"Put. That coffee. Down... Coffee's for closers only." from Glengarry Glen Ross Marketing, business development, client development, advertising, social networking, blogging, direct mail, outbound and inbound marketing, rainmaking, etc. Different terms used to carve out job descriptions and niche consulting practices in the marketing landscape. But isn't the desired outcome the same - to help … Continue reading It is the Message, not the Method